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Wednesday, April 18, 2007

Banyan Tree Launches Private Villa Brand

China Hospitality News, April 17, 2007

Singapore-listed Banyan Tree Holdings has announced Banyan Tree Residences, a new luxury brand targeting top tier travelers and investors.

The new Banyan Tree Residences are now available at Banyan Tree properties in Phuket and Bangkok, Thailand; The Seychelles; Lijiang, China; and Bintan, Indonesia.

The concept of Banyan Tree Residences is to allow investors to buy their own signature villa, townhouse or apartment which becomes part of the inventory of these exclusive resorts, and receive an annual guaranteed return of 6% per annum for six years, with options to renew or share in revenues generated by the property.

"Banyan Tree Residences enable investors to diversify their portfolios whilst receiving guaranteed returns, without worrying about managing the property when they’re not there. Of course all of our owners enjoy the lifestyle benefits which have become synonymous with the Banyan Tree Hotels and Resorts brand," stated Richard Skene, assistant vice president, Banyan Tree Residences.

Owners are entitled to 60 days complimentary use of their Residence every year, membership at the exclusive Banyan Tree Residence Club and privileged access to the Banyan Tree Private Collection.

Banyan Tree currently manages and operates 21 premium hotels and resorts in highly sought-after city, beach and mountain resort locations, as well as 58 spas, 68 galleries and 2 golf courses. Approximately 30 new Banyan Tree Group hotels and resorts are slated to open by 2010 in destinations that will include Mexico, Barbados, India, China and Greece.

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