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Tuesday, October 29, 2013

Vatican official: Pope's Twitter account teaches us about authority


Mons. Tighe's talk at 2013 Catholic
 New Media Conference: "The Vatican
and Digital Media”
Because of its expanding use of social media and handling of Pope Francis' wildly popular Twitter account, the Vatican is learning a wide range of lessons on the nature of authority in the 21st century, one of the officials who handles its new media outreach has said.

At the center of those lessons, said Msgr. Paul Tighe, is the fact that the church can no longer claim authority without working for it.

"The social media landscape is peer to peer, it's free and it's open," said Tighe, the second-in-command at the Vatican's Pontifical Council for Social Communications, speaking Saturday at a conference on the use of so-called new media.

"That's not the immediate description of the church at times," he continued. "What we need to realize is when in an environment where authority is different ... authority, broadly, we have to earn it rather than we can claim it."

Tighe, an Irishman who served as the director of public affairs for the Dublin archdiocese before taking up the job as secretary for the pontifical council in 2007, gave the keynote at the conference, hosted by the Boston archdiocese.

Speaking for more than an hour, the Vatican official laced his talk with both tidbits on the inside day-to-day running of the pope's Twitter accounts, available in English @Pontifex and in several other languages, and with deeper insights into what his council's work means for the future direction of the church.

Explaining that the pope's Twitter posts, called tweets, are re-tweeted more than any other public figure, Tighe said that shows that church "comes not from the center, but from the local."

"How would it look for the church to build a capillary network?" he asked. "So that the church becomes interactive, using the platform of the Pontifex account."

He said people who re-tweet the pope may end up "touching the hearts of people who might not normally choose to read the Gospel message or the thought of the church."

Tighe also said Vatican officials were surprised with how quickly Twitter followers latched onto the pope's efforts for a day of prayer for peace in Syria as part of his call against U.S. military intervention in the country.

Officials at the communications office chose for the event a special hashtag -- a way for Twitter users to easily categorize each others tweets -- labeled #Prayforpeace.

"It's almost like the hashtag became the point of contact for Catholic communities around the world to get that message out there," said Tighe.

"The hashtag created this almost subversive network of people who were getting the word out there, even though it wasn't getting a huge amount of play in the mainstream media."

Tighe also said his office was surprised at how quickly the pope's first message in English, made Friday for a conference in the Philippines, spread on Facebook. Within 3.5 hours of posting, Tighe said, some 250,000 Facebook users had shared the message.

Church officials, Tighe said, have to realize that young people in the 21st century are "forming relationships and creating community in a different way."

"That is challenging all of us because the change is not in technologies, but it's a change in communication itself," he said.

Tighe also likened the church's work in the digital sphere, what he called the "digital continent," with its evangelization of the world's physical continents in past centuries. Missionary efforts in places like Africa or Asia "began with an understanding of the language and its culture," he said.

Coming to the concept of authority, Tighe said members of his generation grew up with a linear sense of communication and authority.

"We grew up with the idea of the pulpit," he said. "I'm here. I talk; you listen. The microphone let us reach further. The radio took us even further. The TV let you see us as well as hear us. But we were at the center and you were out there consuming."

"New media is different," he continued. "I speak, I talk, I reflect, I say something. If you like it, or if you disagree with it enough to comment on it … you might share it."

"It's participative," he said. "It's interactive. If I say something, I have to be prepared to answer questions back."

Pope Francis has some 10 million followers on Twitter across accounts in eight languages. Tighe's office manages those accounts as well as many of the Vatican's other social media efforts, including the News.va portal, which collects many of the pope's statements and official acts on one website.

Here is a video of Tighe's full address at the Boston conference, made available by the archdiocese. His remarks start at about the six-minute mark.

[Joshua J. McElwee is NCR national correspondent. His email address is jmcelwee@ncronline.org. Follow him on Twitter: @joshjmac.]

UPDATE: The Pontifical Council for Social Communications has now made an unofficial transcript of Tighe's remarks available online here.

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"Recalibration of Free Choice"–  Mar 3, 2012 (Kryon Channelling by Lee Carroll) - (Subjects: (Old) SoulsMidpoint on 21-12-2012, Shift of Human Consciousness, Black & White vs. Color, 1 - Spirituality (Religions) shifting, Loose a Pope “soon”, 2 - Humans will change react to drama, 3 - Civilizations/Population on Earth,  4 - Alternate energy sources (Geothermal, Tidal (Paddle wheels), Wind), 5 – Financials Institutes/concepts will change (Integrity – Ethical) , 6 - News/Media/TV to change, 7 – Big Pharmaceutical company will collapse “soon”, (Keep people sick), (Integrity – Ethical)  8 – Wars will be over on Earth, Global Unity, … etc.) (Text version)

“…  1 - Spirituality (Religions)

Number one: Spirituality. The systems of spiritual design on your planet are starting to change. This is not telling you that certain ones are going to go away. They're simply going to change. Some of the largest spiritual systems, which you would call organized religion on the planet, are shifting. They're going to shift away from that which is authority on the outside to authority on the inside. It will eventually be a different way of worship, slowly changing the rules while keeping the basic doctrine the same.

The doctrine of the Christ has always been to find the God inside. The teachings were clear. The examples of the miracles were given as an example of what humans could do, not to set a man up for worship as a God. So when that has been absorbed, the teaching of the Christ can remain the teaching of the Christ. It simply changes the interpretation.

The teachings of the great prophets of the Middle East (all related to each other) are about unity and love. So once the holy words are redefined with new wisdom, the Human changes, not the words of the prophets. In fact, the prophets become even more divinely inspired and their wisdom becomes even more profound.

You're going to lose a pope soon. I have no clock. Soon to us can mean anything to you. The one who replaces him may surprise you, for his particular organization will be in survival mode at that point in time. That is to say that fewer and fewer are interested in starting the priesthood. Fewer and fewer young people are interested in the organization, and the new pope must make changes to keep his church alive. That means that his organization will remain, but with a more modern look at what truly is before all of you in a new energy. It is not the fall of the church. It is instead the recalibration of the divinity inside that would match the worship that goes on. It's a win-win situation. The new pope will have a difficult time, since the old guard will still be there. There could even be an assassination attempt, such is the way the old energy dies hard. That is number one. Watch for it. It's a change in the way spiritual systems work. It's a realignment of spiritual systems that resound to a stronger truth that is Human driven, rather than prophet driven. …”


"The Recalibration of Awareness – Apr 20/21, 2012 (Kryon channeled by Lee Carroll) (Subjects: Old Energy, Recalibration LecturesGod / Creator, Religions/Spiritual systems  (Catholic Church, Priests/Nun’s, Worship, John Paul Pope, Women in the Church otherwise church will go, Current Pope won’t do it),  Middle East, Jews, Governments will change (Internet, Media, Democracies, Dictators, North Korea, Nations voted at once), Integrity (Businesses, Tobacco Companies, Bankers/ Financial Institutes, Pharmaceutical company to collapse),  Illuminati (Started in Greece, with Shipping, Financial markets, Stock markets, Pharmaceutical money (fund to build Africa, to develop)), Shift of Human Consciousness, (Old) Souls, Women, Masters to/already come back, Global Unity.... etc.) (Text version)

“… I gave you a channelling years ago when Pope John Paul was alive. John Paul loved Mary, the mother. Had John Paul survived another 10 years, he would have done what the next Pope [The one after the current one, Benedict XVI] will do, and that is to bring women into the Church. This Pope you have now [Benedict XVI] won't be here long.* The next Pope will be the one who has to change the rules, should he survive. If he doesn't, it will be the one after that.

There is a large struggle within the Church, even right now, and great dissention, for it knows that it is not giving what humanity wants. The doctrine is not current to the puzzles of life. The answer will be to create a better balance between the feminine and masculine, and the new Pope, or the one after that, will try to allow women to be in the higher echelon of the Church structure to assist the priests.

It will be suggested to let women participate in services, doing things women did not do before. This graduates them within church law to an equality with priests, but doesn't actually let them become priests just yet. However, don't be surprised if this begins in another way, and instead gives priests the ability to marry. This will bring the feminine into the church in other ways. It will eventually happen and has to happen. If it does not, it will be the end of the Catholic Church, for humanity will not sustain a spiritual belief system that is out of balance with the love of God and also out of balance with intuitive Human awareness.  …”



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