Pages

Tuesday, August 5, 2014

Melia Hotel Chain Praised for Taking Shark Fins Off Menus

Jakarta Globe, Abdul Qowi Bastian, Aug 05, 2014

People walk past shark fins drying on a road in Hong Kong on July 30, 2014.
Hong Kong and China is one of the world's biggest markets for shark fins where it
 is commonly served as a soup at wedding banquets and corporate parties, but
 conservationists say booming demand for fins has put pressure on the world's
 shark populations prompting calls for measures to restrict their trade. (AFP
Photo/Dale De La Rey)

Jakarta. One of the world’s biggest hotel chains, Melia Hotels International, said on Tuesday that it had removed shark fins from the menus of its restaurants around the world, including the Gran Melia Hotel in Jakarta, joining a growing global campaign against the popular delicacy in Asia.

“With the removal of shark fin as an ingredient, Melia is contributing to the protection of the important role sharks play in maintaining balance in the marine ecosystem,” the company said in a statement. “As predators, sharks are a key species in the food chain and also indicators of the health of our oceans. They eliminate the weakest prey, maintain balance with competitors, and guarantee the diversity of species,” it added.

Melia, which runs more than 350 hotels in 40 countries, making it one of the world’s largest hotel companies, said the ban on shark fins would also apply to all events held within its facilities.

Ratna Sjamsiar Idris, director of marketing and communications at Gran Melia Hotel Jakarta, said that the ban takes effect immediately.

“The order [of the shark fin ban] was carried out before the Islamic fasting month of Ramadan,” Ratna told the Jakarta Globe on Tuesday. “We now no longer accommodate consumers who order shark fin soups in our establishment,” she added.

Prior to the ban, the delicacy was a popular dish for corporate functions or weddings, but not on individual orders, she said.

Environmental activists have for years campaigned against shark finning, during which sharks would have their fins sliced off — often while they are alive — before the fish are thrown back into the ocean to die.

Considered by many to be a powerful aphrodisiac, shark fin is popular in Indonesia and in other Asian countries such as China and Hong Kong, where, according to sharksavers.org, more than 70 million sharks are killed each year to fulfill the demand in the market.

Diver and environmentalist Riyanni Djangkaru appreciated the Melia initiative, saying it set an example for the country’s hospitality industry.

“What Gran Melia did was a breakthrough,” Riyanni, who is also the editor in chief of DiveMag Indonesia, told the Globe. “There were gentleman’s agreements among hotel chains in Indonesia to not serve shark fins to their clients, but those were unwritten. It’s time for a new public relations method like this, as customers these days care more about environmental issues,” she added.

A bowl of shark fin soup in Indonesia is priced at between Rp 400,000 to 1 million ($34 to $85), depending on the texture of the meat.

Indonesia, along with India, account for more than a fifth of global shark catches, according to 2013 data released by the wildlife trade monitoring network TRAFFIC.

Both countries account for nearly 80 percent of the total shark catch reported between 2002 and 2011.

Melia is the latest among a string of companies to boycott shark fin consumption in recent years following lobbying by conservationists.

The first shop in Indonesia to remove shark fin from its menu was Crown Marine Products, located on the premises of Jakarta’s Soekarno-Hatta International Airport in 2012, after a petition circulated online.

National carrier Garuda Indonesia last year banned the transportation of shark fins aboard all flights. Garuda previously transported some 36 tons of shark fins a year, according to environmental conservation group WWF Indonesia.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.