Grab Celebrates National Batik Day With Giveaways to Drivers, Loyal Customers

Jakarta Globe, Dhania Putri Sarahtika, October 03, 2016

Grab's partner drivers wear batik shirts given to them by the company in
celebration of National Batik Day on Sunday (02/10). (Photo courtesy of
Grab Indonesia)

Jakarta. App-based ride-hailing service Grab celebrated National Batik Day on Sunday (02/10) with the launch of "GrabBatik," which involved the company handing out 600 batik shirts to its drivers and loyal customers.

Grab Indonesia marketing director Mediko Azwar said the program is not only to promote batik, but also to thank the people who have helped make the company a success.

"Batik, Indonesia's cultural icon, is an inseparable part of our society. In celebration of National Batik Day, Grab wants to use this opportunity to thank our partner drivers and passengers," Mediko said.

Since starting in 2012 as an online taxi-booking platform, Grab has expanded its services into car and motorcycle rentals. GrabCar has grown by more than 250 times since mid-2015, while GrabBike recorded 300 percent growth in 2016. It has also reduced subsidies paid to drivers for every completed ride by 50 percent.

"Grab believes that it wouldn't have been Indonesia's leading transportation-booking platform if it hadn't been for the support and effort from various parties, especially the Grab drivers," Mediko said.

Along with the batik giveaways, Grab also held a selfie contest for GrabCar users to win premium Batik clothes.

"They only need to wear batik and take a selfie with a batik-clad GrabCar driver. Tag our Instagram account @GrabID. Don't forget to mention and follow us. Also mention your booking ID and #GrabBatik hashtag," Mediko said.