Airbnb's rise provoked severe criticism among some who say it undermines local hotel industries and squeezes rental and real estate markets to make cities less affordable (AFP Photo/Martin BUREAU) |
New York (AFP) - Airbnb on Thursday began offering "Animal Experiences" -- promising harmony with nature, from lazing with alpacas to helping dogs struggling to survive in the aftermath of the Chernobyl nuclear disaster.
The startup
expanded beyond home-sharing services about three years ago into offering ways
for travelers to dive into local happenings.
Airbnb has
built a line-up of "experiences," in which lodging comes with
conduits to local cuisine, arts, music, outdoor adventures and even
socially-minded activities.
Animal
Experiences promises travelers getaways that could allow them to engage with
many kinds of creatures and their "human advocates" -- and ways that
might help, instead of harm, nature.
"With
technology taking up so much of our lives, it's easy to feel disconnected from
nature and animals," Airbnb co-founder and chief executive Brian Chesky said
during a presentation in New York.
"Life
is better with animals, but for many busy people, looking at them through a
screen is the closest they can get."
The new
nature-focused category of experiences is intended to provide customers with
better understanding of animals while maintaining a high standard for
environmentally friendly tourism.
Experiences
offered included paddle-boarding with corgis, kayaking with conservationists,
buzzing about with urban beekeepers, watching arctic foxes and rescuing puppies
lost in the 30-kilometer (19-mile) Chernobyl exclusion zone.
"We
know people love animals and want to see and experience them when they travel,
but we also know they most want to see animals in a setting that respects their
well-being," said World Animal Protection executive director Alesia
Soltanpanah.
An Airbnb
animal welfare policy created with input from the NGO is intended to make sure
the creatures are safeguarded while humans visit their worlds, Soltanpanah
said.
"Ranging
from afternoon tea with naughty sheep to multi-day safaris, Airbnb Animal
Experiences are hosted by caring experts as an antidote to typical tourist
attractions that are notorious for ethical concerns," the San
Francisco-based startup said.
"You
will never find an Airbnb Experience where you can kiss a dolphin or ride an
elephant."
The policy
bars direct contact with wild animals, or using them as props for selfies.
Marine animals should not be used for entertainment in captivity, and trophy
hunting is taboo, according to the policy.
Airbnb
users can opt for adventures that funnel proceeds to causes such as
conservation, animal rescue and veterinary care, according to the company.
Airbnb, the
internet homestay company that disrupted the hotel and travel industry, plans
to make its stock market debut next year but has offered few details.
Launched in
2008, the company was valued at more than $1 billion even before its initial
public offering.
Airbnb
offers lodging in more than six million locations in nearly 100,000 cities and
191 countries, according to the its website.
The
company's rise has provoked stern criticism in some locations, where activists
and municipalities say it undermines the hotel industry and squeezes supplies
on rental and real estate markets, driving up costs and making cities less
affordable.
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