Singapore (AFP) - A rom-com about a lesbian flight attendant and a romance in a gay spa are among the shows featured on Asia's first LGBT-focused streaming service, which is pushing boundaries in an often highly conservative region.
GagaOOLala
brings more than 1,000 feature films, shorts, web series, and documentaries to
people across Asia, where censorship and traditional attitudes mean there has
been little in the way of gay content in the mainstream media.
After
launching in 2017 in Taiwan, a beacon for gay rights since becoming the first
place in Asia to legalise same-sex marriage, it has expanded to 21 territories
including several that still criminalise homosexuality.
"One
of the main impetuses for me to create GagaOOlala, (is) to kind of dispel a lot
of the myths and misconceptions that a lot of people might have about LGBT
people," said Jay Lin, a prominent LGBT rights activist in Taiwan who
founded the platform.
"We're
not all living really tragic lives -- we're entrepreneurs, we're fathers,"
the 46-year-old, who is raising twin boys with his partner in Taipei, told AFP.
With about
280,000 members, made up mainly of gay people but also including a significant
number of straight women, its success comes as some progress is made on LGBT
rights in parts of the region.
As well as
Taiwan's move to legalise same-sex unions in May, India's Supreme Court last
year struck down a colonial-era ban on gay sex.
Dire
rights situation
But the gay
rights situation remains dire in other countries where the platform operates --
making its presence in those markets all the more important, supporters say.
Gay sex is
still banned in Singapore as it is in Malaysia, where in the past year women
and men have been caned under Islamic laws for having same-sex relations.
The tiny,
oil-rich sultanate of Brunei introduced death by stoning for gay sex as part of
a harsh new sharia penal code earlier this year –- but later rolled it back
following a storm of criticism.
Censorship
also persists in some countries, with Malaysia's film board this year cutting
gay sex scenes from "Rocketman", the movie-musical based on the life
of British singer Elton John.
The
platform -- which is planning a global launch next year -- has not run into any
regulatory hurdles so far, according to Lin, but he acknowledged the need to
tread carefully in more conservative places.
The service
often relies on closed chat groups, social media and LGBT influencers for
promotion instead of advertising openly.
Lin's team
started by building up GagaOOlala's library with Western content, but has since
branched out, making an effort to find content from across Asia.
Earlier
this year GOL Studios, a sister platform, was launched to help LGBT filmmakers
find talent and funding, as well as distribute and market their work.
Homegrown
content
The
platform ramped up its production of original content this year, making its
first Thai film, its first lesbian feature film in Japan and a Germany-Spain
co-production.
"As we
have developed..., we have realised that actually a lot of Asians also want to
see Asian faces, and watch Asian stories and watch films take place in places
or cities that they're familiar with," said Lin.
For
streamers focusing on niche areas like GagaOOLala, original shows are key to
building their brands.
Lin said
interest in the platform jumped after the recent release of the "Handsome
Stewardess", a series about a Taiwanese, tomboyish lesbian who takes a job
as a flight attendant to pursue her new love interest to Singapore.
"The
Teacher", another original about a gay educator who is in love with an
HIV-positive married man, also proved a hit, bagging best supporting actress at
the Golden Horse awards, dubbed the Chinese-language "Oscars".
GagaOOlala
is not alone in relying on original content to draw in viewers and boost its
profile.
Bryan Seah,
head of original productions at Southeast Asia-focused streamer Hooq, said
people felt "pride" at seeing local performers on screen.
Viewers
were sending a message that "I want to see my favourite Indonesian actor,
I want to see my favourite Filipino director, fronting something that has the
scale and ambition to match the best Korean content", he said.