Cempaka Culture and Tourism: Rock 'n' roll marketing to promote Bali worldwide

"The Recalibration of Awareness – Apr 20/21, 2012 (Kryon channeled by Lee Carroll) (Subjects: Old Energy, Recalibration Lectures, God / Creator, Religions/Spiritual systems (Catholic Church, Priests/Nun’s, Worship, John Paul Pope, Women in the Church otherwise church will go, Current Pope won’t do it), Middle East, Jews, Governments will change (Internet, Media, Democracies, Dictators, North Korea, Nations voted at once), Integrity (Businesses, Tobacco Companies, Bankers/ Financial Institutes, Pharmaceutical company to collapse), Illuminati (Started in Greece, with Shipping, Financial markets, Stock markets, Pharmaceutical money (fund to build Africa, to develop)), Shift of Human Consciousness, (Old) Souls, Women, Masters to/already come back, Global Unity.... etc.) - (Text version)

“… The Shift in Human Nature

You're starting to see integrity change. Awareness recalibrates integrity, and the Human Being who would sit there and take advantage of another Human Being in an old energy would never do it in a new energy. The reason? It will become intuitive, so this is a shift in Human Nature as well, for in the past you have assumed that people take advantage of people first and integrity comes later. That's just ordinary Human nature.

In the past, Human nature expressed within governments worked like this: If you were stronger than the other one, you simply conquered them. If you were strong, it was an invitation to conquer. If you were weak, it was an invitation to be conquered. No one even thought about it. It was the way of things. The bigger you could have your armies, the better they would do when you sent them out to conquer. That's not how you think today. Did you notice?

Any country that thinks this way today will not survive, for humanity has discovered that the world goes far better by putting things together instead of tearing them apart. The new energy puts the weak and strong together in ways that make sense and that have integrity. Take a look at what happened to some of the businesses in this great land (USA). Up to 30 years ago, when you started realizing some of them didn't have integrity, you eliminated them. What happened to the tobacco companies when you realized they were knowingly addicting your children? Today, they still sell their products to less-aware countries, but that will also change.

What did you do a few years ago when you realized that your bankers were actually selling you homes that they knew you couldn't pay for later? They were walking away, smiling greedily, not thinking about the heartbreak that was to follow when a life's dream would be lost. Dear American, you are in a recession. However, this is like when you prune a tree and cut back the branches. When the tree grows back, you've got control and the branches will grow bigger and stronger than they were before, without the greed factor. Then, if you don't like the way it grows back, you'll prune it again! I tell you this because awareness is now in control of big money. It's right before your eyes, what you're doing. But fear often rules. …”

Friday, July 13, 2007

Rock 'n' roll marketing to promote Bali worldwide

Trisha Sertori, Contributor The Jakarta Post, Ubud

Jakarta-based band Hallo Mister has taken a novel approach to promoting Bali.

Band manager David Stone said the band recently released a royalties-free song and video clip to promote Bali via marketing's back door -- the music industry.

"It doesn't get any better than this", a bouncy little rock and roll number, is about the fun that can be had in Bali and the fact life doesn't get better than a week or two on the island of the gods.

"Bali has always been promoted for its traditions and culture. We wanted to add to that by showing the fun of Bali, the dancing and clubs as well," Stone said.

The song and its video clip have been given free to Bali and Indonesia for the purpose of promoting the area around the world on music video programs such as MTV Asia, Much Music, Canada and music shows in the UK, U.S., Europe and India.

"The song and video are royalties free so it makes it very easy for music shows, tourism expos, radio and the print media to use any part of the song and video. It can be cut to fill any available space in air time, and that makes it a very attractive package for media around the world," Stone said.

He said the high cost of buying commercial air time for promotional advertising campaigns was a major stumbling block for the promotion of Indonesia around the world.

"It doesn't matter how brilliant a promotional campaign is, the cost of getting the message out is always going to be prohibitive. Singapore spends around US$150 million a year to promote the country, but that's tough for Indonesia.

"Hallo Mister wanted to do something to try and get promotion for the country without the costs. We've done this as a gift to Indonesia and we believe that because of the royalties free status, the song and video will be picked up around the world," Stone said.

Some clever marketing planning has gone into the production of the video and song, with cartoon images and generic information that does not advertise any specific product or company, he said.

"As soon as you put merchandise or specific products into a video or song lyric for that matter, you are going to be coming up hard against the gatekeepers of programming. Specific products turn the video and song into advertising and it won't get the free run, which is the whole point.

"We have kept the video generic so it can be placed anywhere without programmers having to sift for potential hidden advertising in the work. It can also be cut just about anywhere, which again makes it very attractive as a filler for programs around the world."

Stone said the band has had great support from the Bali Tourism Board, which has endorsed the song as a promotional tool for the island.

Written by Hallo Mister's lead vocalist, Canadian singer song writer Gary Gray, the song forms part of a full album released recently in Ubud and Canggu by Hallo Mister.

The band is made up of four lads that love to play music, and do it well. They can be seen having a musical ball in Jakarta most weeks at Eastern Promise.

Their album is available at hotels, restaurants and record shops.

Stone said when people purchase the album as a souvenir, they will be doing their bit to promote Bali to the world.