Cempaka Culture and Tourism: Hotel chain to go high-tech in SEA

"The Recalibration of Awareness – Apr 20/21, 2012 (Kryon channeled by Lee Carroll) (Subjects: Old Energy, Recalibration Lectures, God / Creator, Religions/Spiritual systems (Catholic Church, Priests/Nun’s, Worship, John Paul Pope, Women in the Church otherwise church will go, Current Pope won’t do it), Middle East, Jews, Governments will change (Internet, Media, Democracies, Dictators, North Korea, Nations voted at once), Integrity (Businesses, Tobacco Companies, Bankers/ Financial Institutes, Pharmaceutical company to collapse), Illuminati (Started in Greece, with Shipping, Financial markets, Stock markets, Pharmaceutical money (fund to build Africa, to develop)), Shift of Human Consciousness, (Old) Souls, Women, Masters to/already come back, Global Unity.... etc.) - (Text version)

“… The Shift in Human Nature

You're starting to see integrity change. Awareness recalibrates integrity, and the Human Being who would sit there and take advantage of another Human Being in an old energy would never do it in a new energy. The reason? It will become intuitive, so this is a shift in Human Nature as well, for in the past you have assumed that people take advantage of people first and integrity comes later. That's just ordinary Human nature.

In the past, Human nature expressed within governments worked like this: If you were stronger than the other one, you simply conquered them. If you were strong, it was an invitation to conquer. If you were weak, it was an invitation to be conquered. No one even thought about it. It was the way of things. The bigger you could have your armies, the better they would do when you sent them out to conquer. That's not how you think today. Did you notice?

Any country that thinks this way today will not survive, for humanity has discovered that the world goes far better by putting things together instead of tearing them apart. The new energy puts the weak and strong together in ways that make sense and that have integrity. Take a look at what happened to some of the businesses in this great land (USA). Up to 30 years ago, when you started realizing some of them didn't have integrity, you eliminated them. What happened to the tobacco companies when you realized they were knowingly addicting your children? Today, they still sell their products to less-aware countries, but that will also change.

What did you do a few years ago when you realized that your bankers were actually selling you homes that they knew you couldn't pay for later? They were walking away, smiling greedily, not thinking about the heartbreak that was to follow when a life's dream would be lost. Dear American, you are in a recession. However, this is like when you prune a tree and cut back the branches. When the tree grows back, you've got control and the branches will grow bigger and stronger than they were before, without the greed factor. Then, if you don't like the way it grows back, you'll prune it again! I tell you this because awareness is now in control of big money. It's right before your eyes, what you're doing. But fear often rules. …”

Friday, May 2, 2008

Hotel chain to go high-tech in SEA

By Greg Lowe, ZDNet Asia

Wednesday, April 30, 2008 06:12 PM

BANGKOK--Swiss-based hotel chain, Golden Tulip Hospitality Group, on Monday announced plans to pump US$1.56 billion over the next four years to expand its operations in Southeast Asia, which include building high-tech guest rooms.

The company, which currently operates 324 hotels in 54 countries, is targeting to open 50 hotels in the region by 2012 and will launch three brands: economy-business Tulip Inn, four-star Golden Tulip, and five-star Royal Tulip. Tulip Inns will represent 60 percent of the company's portfolio, with the other brands making up the remaining 35 percent and 5 percent, respectively.

The company's first Tulip Inn subsidiary in Southeast Asia will open in Bangkok this June, following the regional launch of Golden Tulip last October.

The hotels will use advanced in-room IT facilities to target tech-savvy business and leisure travelers across the region's key urban centers and secondary growth areas.

"We are very excited about the in-room IT [amenities]," said Mark van Ogtrop, managing director of Golden Tulip Southeast Asia. "It may be expensive, over 100,000 baht (US$3,156) per room [was invested on IT equipment], but from a marketing point of view, it will create a truly exceptional USP [unique selling point] for our brand."

Each room will offer voice over Internet Protocol (VoIP), IP television (IPTV), game consoles, iPod music systems and computer-compatible TVs. Other facilities also include mood-responsive lighting and music, and customizable e-wallpaper.

Golden Tulip plans to open around 20 hotels in Thailand over the next four years, with most other properties launching in Vietnam, Malaysia, Cambodia and Indonesia. Singapore, the Philippines and other Asean countries will also be included in the company's expansion plan.

The hotel chain plans to target the region's biggest potential customer base: domestic Asian business travelers. Its decision to focus on economy-business hotels rose from a lack of international competition in this segment, and "saturation" at the luxury end of the market, according to van Ogtrop.

The company will also engage local service providers, and is aiming to make Tulip Inns as well recognized as Thailand's domestic brands Amari, Dusit Thani and Centara. "We see that the fastest and best way to grow is to leave the development up to the local experts," van Ogtrop said.

He added that Golden Tulip Southeast Asia is also investing heavily in e-marketing and online booking systems, such as Expedia and bookings.com, due to the changing nature of how travelers source and book their accommodation.

"More consumers are selecting and booking hotels directly themselves," said van Ogtrop. "We spend a lot of resources to ensure that in any given city, our hotels have predominant positioning online with all distribution systems and third-party Web sites.

Greg Lowe is a freelance IT writer based in Thailand.