Jakarta Globe, Zack Petersen, October 7, 2013
The Puri Santrian Resort Hotel Sanur is situated along the coast of upscale Sanur on the tranquil southeastern end of Bali. (Photo courtesy of Puri Santrian Resort) |
The
mystique of Puri Santrian Resort Hotel Sanur depends on whether you arrive
before or after sundown.
Arrive at
night and you find yourself lost in the scents of rich soil and wet leaves of
the sprawling canopy, the lapping waves of the private beach and sounds of the
182-room Sanur, Bali, resort.
But
arriving in the daytime is a different rush of sensations. A gong rings out as
the sweet taste of a ginger drink lingers on your tongue and a friendly porter
picks up your bags and points you toward the beach.
“It was
amazing from sunrise to sunset,” said Chaerany Putri, the owner and chief
executive of Hadeh Corporation, based in Jakarta.
“I had the
most wonderful time in Puri Santrian. After being stretched thin at work, a
much-needed sanctuary was what I was looking for, and I found it,” she said.
For
Jakartans like Chaerany, who pop over to Bali half a dozen times a year to get
away from the hustle and bustle of the Big Durian, finding a five-star
international-standard hotel run by a Balinese family is a dream come true.
And for the
more than 2.5 million tourists who visit Bali every year, having a resort that
is family-owned and operated by blue-blood Balinese is something the
international chains simply cannot compete with.
“The
setting is idyllic, with a great secluded beach and lovely shade under the
trees,” Chaerany said.
“It was the
perfect place for me to get the peace and quiet I needed. The pool is ample for
the size of the property, the food is great, wonderful breakfast selection and
you can sit and watch the sunset by the beach club with some tapas and drinks.”
Puri
Santrian, increasingly admired for its blend of Balinese hospitality and
international standards, has another ace up its sleeve. In a sea of resorts and
international hotels, Puri, just a 40-minute car ride from Ngurah Rai
International Airport, is a family-owned and operated resort, something rarely
seen in today’s tourism industry.
“I’m proud,
my dad started this hotel 45 years ago,” said Gusde, who owns and operates the
resort.
In true
Balinese spirit, Gusde believes it’s his connection to the community that
separates Puri Santrian from the big-name international chains. His connection
to the people of Sanur not only keeps him grounded, but gives him access to
authentic Balinese customs and traditions inaccessible by big chains.
“My
strength is utilizing the community, whether that is employing local carpenters
and employees,” he said.
The Puri Santrian Resort Hotel Sanur is a rare Balinese-owned resort nestled amid the crowd of international hotel chains. (Photo courtesy of Puri Santrian Resort) |
“As the
second generation [owner] this is my moral responsibility,” Gusde says. “I have
to pass this on to my children. I can’t look at it as one generation. We have
temples and shrines and social responsibilities. That takes money, we use the
money from the hotel to give back to the community. We invest in the community
around us by giving back and building a strong community and preserving culture
around us.”
Meanwhile,
Balinese cooking classes, complete with a trip to Sanur’s Shindu morning
market, allow guests to uncover the secrets to authentic dishes from the
“island of the Gods.” After a trip to the market, chefs attempt to make their
mark on signature Balinese dishes such as ayam bumbu (spiced chicken) and
plecing kangkung (stir-fried water spinach).
For Gusde’s
guests, it’s that local touch they fall in love with and keep coming back for
every time they book a trip to Bali.
“Above all,
the one thing that I noticed about this resort was, it’s not just about how
wonderful the place is, but it is about how they can manage it so well and at
the same time not lose its true identity, the local wisdom of people in Sanur,”
Chaerany said.
It sounds
too good to be true, a family-owned and operated resort, built on community and
hospitality, but that’s just what it is.
Strolling
the grounds is a great way to walk off breakfast because the resort is renowned
for its Balinese architecture, embracing traditionally intricate front doors on
the private bungalows and moss covered statues of Rama and Shinta throughout
the lush tropical gardens that keep the grass cool underfoot.
Meanwhile,
blooming orchids dot the landscape, and free yoga classes Monday through Friday
offer guests a chance to relax in a quiet garden corner and strengthen both
body and mind.
New resorts
popping up every week and the idea of there being more than 90,000 hotel rooms
in Bali for tourists to choose from should bother Gusde, but the smile never
leaves his face.
He was born
here. His ancestors were born here. Nothing will change for the next generation
of Puri Santrian owners. They will do as their grandparents did, treat people
well, be courteous, friendly, and the people will continue to come.
After all,
this isn’t just a resort. It’s a family tradition.
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