Jakarta Globe, Dec 11, 2014
Lounge chairs are placed along the shore of Gili Air Island, in East Nusa Tenggara on Dec. 9, 2014. (Antara Photo/Widodo S. Jusuf) |
Jakarta.
Indonesia’s tourism minister called for more investment in everything from
ports to dive operators on Thursday as he pushed for private and public funding
to reach the ambitious goal of doubling the archipelago’s tourist visitors by
2019.
“We need
investment, especially in hotel rooms,” Arief Yahya told an audience of tourism
industry professionals at Indonesia Tourism Investment Day 2014.
Arief
emphasized the need to boost the number of hotel rooms in parts of the country
where occupancy rates are high, while official data show the need for some
15,000 restaurants as well as niche facilities including dive operators and
big-ticket infrastructure items like ports.
“I have
sent a letter of the list of 88 tourism regions in Indonesia to the transport
minister and public works minister,” Arief said. “I think that investment in
tourism is better than investments in manufacturing.”
Indonesia
has underperformed as a tourist destination relative to its regional peers,
despite having a preponderance of outstanding natural beauty and a currency
that cycles between friendly and very friendly, relative to the currencies of
its top five visitors; Singapore, Malaysia, Australia, China and Japan.
Indonesia
took a leaf out of the Malaysian book in 2011 with the launch of the “Wonderful
Indonesia” campaign, which replaced the dry “Visit Indonesia” promotion of
previous years. Tourist arrivals jumped 9 percent in its first year.
Indonesia
stamped 8.8 million tourist visas in 2013, a 10 percent increase on the
previous year. But again too much of Indonesia’s tourism fortunes were tied up
in Bali, which welcomed 3.27 million people last year — 826,000 of them from
Australia.
Bali has
much to offer, but it has had much of it for several years now. It has one of
the world’s best restaurants, Mozaic, in the hilltown of Ubud, as well as an
abundance of world-class beach resorts in the island’s south and a long list of
attractions, from its Hindu temples to crowded surf breaks.
But much of
the rest of the archipelago remains too far off the beaten path for most
travelers — something the ministry will need to help address if Indonesia is to
close the gap on the more than 25 million visitors neighboring Malaysia
achieved in 2012.
Tourism
industry professionals have long pointed to Indonesia’s unwelcoming visa system
as a key barrier to opening up less frequented destinations.
Most
tourists pay $35 on arrivals in the country and have the right to stay for 30
days. Renewing a tourist visa for an additional 30 days can be done inside the
country, but the process can be lengthy and discourage people from staying
longer and venturing out to areas of natural beauty such as Flores and Raja
Ampat in the east, and Lake Toba and Sabang in the west.
Infrastructure
remains a concern among hoteliers and tour operators. Lake Toba, for example,
the site of the world’s largest volcanic eruption 25 million years ago and the
world’s largest volcanic lake, is desperately short of foreign visitors — due
in part to the five hours it takes to drive the 160 kilometers from the nearest
airport in Medan.
Other parts
of the country — from the dive resorts of Wakatobi and Derawan to national
parks like Bromo in East Java — remain relatively difficult to reach, and
visitors are less likely to explore multiple destinations because of Indonesia’s
visa restrictions.
The
combination of factors affecting Indonesia’s tourism potential has a negative
impact on an important source of foreign currency — around the $10 billion mark
in 2013. The sector is also a productive source of employment.
The
International Labor Organization (ILO) has worked with the Ministry of Tourism
in recent years to improve the way data are collected, as a means of boosting
the quantity and quality of jobs in the sector. A recent document issued by the
Geneva-based organization called for a focus on poverty reduction and the
creation of sustainable jobs.
Realistic
ambition?
Arief has
set an ambitious target of 20 million foreign tourists by 2019, indicating a
127 percent increase in the next five years. By comparison, foreign arrivals
rose 37 percent in the previous five years.
Tourism
officials and industry executives have long credited Malaysia with running a
gold-standard marketing campaign to attract more visitors. The “Malaysia, Truly
Asia,” campaign launched in 1999 was responsible for boosting occupancy rates
across the country’s beach resorts and inland hotels.
While
Malaysia benefits from a capable road network and more efficient
transportation, Indonesia has more noteworthy attractions across its sprawling
archipelago.
But Arief’s
target over the next five years will largely remain dependent on the currency
outlook and attracting visitors from holiday-hungry China. Easing visa
restrictions would help in bringing in more tourists to the country.
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