Jakarta.
Travel agencies from neighboring Singapore and Malaysia will send
representatives to a series of events next month to promote tourism to the
Bangka Belitung Islands.
The Pelangi
Travel Mart 2017 will be held on May 9-12 and is being organized by Bangka
Belitung regional representatives of the Association of Indonesian Tourism
(ASPPI).
"Pelangi
Travel Mart will host 50 sellers and 100 buyers and has booked 70 participants
for the event so far. We are aiming to book local stakeholders, including
hotels, souvenir shops and restaurants," ASPPI Bangka Belitung director,
Agus Pahlevi, said on Saturday (01/04).
"If
there are no hurdles, other neighboring countries will also participate in the
event to offer travel packages to Bangka Belitung."
Aside from
its hard selling strategy, the event's organizer plans to hold other activities
to promote Bangka Belitung. The Travel Mart will be hosted on Lepar Island, in
the central Bangka city of Namang and in the provincial capital of
Pangkalpinang.
"We
will emphasize promoting maritime tourism, but we are generally encouraging
potential visitors to enrich themselves in Bangka Belitung's local
cultural," Agus said.
"From
Lepar Island, tourists are able to travel to surrounding islands, including to
Kelapan and Mercusuar, and to Tukam village, a local town known for its
industrious recycling program," Agus said.
Pelangi
Travel Mart will also be supported by the Ministry of Tourism, the Indonesian
Hotel and Restaurants Association (PHRI) and the Indonesian Tourist Guide
Association (HPI).
Esthy Reko
Astuti, the deputy minister for tourism marketing, said the upcoming events are
an example of recent government efforts to attract more foreign visitors to the
country.
"Tourists
visiting Indonesia can contribute to the country's economic strength as their
expenses determine our foreign exchange earnings," Esthy said. "Local
tourism agencies, who are dominated by young people, have been shrewd enough to
introduce the Bangka Belitung Islands to foreign tourists, a relatively
unfamiliar destination."
"Agencies
have been aggressively promoting tourism packages on social media," she
said.
Tourism
Minister Arief Yahya said the event is crucial to building up the country's
tourism industry.
"I
would suggest local tourism agents join the Indonesia Tourism Xchange [ITX] – a
digital marketplace endorsed by Tourism Ministry – to enable agents to promote
their business through a streamlined online platform," Arief said.
During a
National Coordination Meeting (Rakornas), Arief also said that conventional
travel agents are facing new challenges to adapt to an increasing online
marketplace. According to ministry data, at least 70 percent of tourists book
their trips on the web.
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