Cempaka Culture and Tourism: Got any slogans for Visit Indonesia Year 2009?

"The Recalibration of Awareness – Apr 20/21, 2012 (Kryon channeled by Lee Carroll) (Subjects: Old Energy, Recalibration Lectures, God / Creator, Religions/Spiritual systems (Catholic Church, Priests/Nun’s, Worship, John Paul Pope, Women in the Church otherwise church will go, Current Pope won’t do it), Middle East, Jews, Governments will change (Internet, Media, Democracies, Dictators, North Korea, Nations voted at once), Integrity (Businesses, Tobacco Companies, Bankers/ Financial Institutes, Pharmaceutical company to collapse), Illuminati (Started in Greece, with Shipping, Financial markets, Stock markets, Pharmaceutical money (fund to build Africa, to develop)), Shift of Human Consciousness, (Old) Souls, Women, Masters to/already come back, Global Unity.... etc.) - (Text version)

“… The Shift in Human Nature

You're starting to see integrity change. Awareness recalibrates integrity, and the Human Being who would sit there and take advantage of another Human Being in an old energy would never do it in a new energy. The reason? It will become intuitive, so this is a shift in Human Nature as well, for in the past you have assumed that people take advantage of people first and integrity comes later. That's just ordinary Human nature.

In the past, Human nature expressed within governments worked like this: If you were stronger than the other one, you simply conquered them. If you were strong, it was an invitation to conquer. If you were weak, it was an invitation to be conquered. No one even thought about it. It was the way of things. The bigger you could have your armies, the better they would do when you sent them out to conquer. That's not how you think today. Did you notice?

Any country that thinks this way today will not survive, for humanity has discovered that the world goes far better by putting things together instead of tearing them apart. The new energy puts the weak and strong together in ways that make sense and that have integrity. Take a look at what happened to some of the businesses in this great land (USA). Up to 30 years ago, when you started realizing some of them didn't have integrity, you eliminated them. What happened to the tobacco companies when you realized they were knowingly addicting your children? Today, they still sell their products to less-aware countries, but that will also change.

What did you do a few years ago when you realized that your bankers were actually selling you homes that they knew you couldn't pay for later? They were walking away, smiling greedily, not thinking about the heartbreak that was to follow when a life's dream would be lost. Dear American, you are in a recession. However, this is like when you prune a tree and cut back the branches. When the tree grows back, you've got control and the branches will grow bigger and stronger than they were before, without the greed factor. Then, if you don't like the way it grows back, you'll prune it again! I tell you this because awareness is now in control of big money. It's right before your eyes, what you're doing. But fear often rules. …”

Saturday, December 27, 2008

Got any slogans for Visit Indonesia Year 2009?

Endy M. Bayuni, The Jakarta Post, Jakarta | Sat, 12/27/2008 10:55 AM

For a nation that seems to have lived on slogans almost all its 63 years of history, we Indonesians really suck when it comes to inventing one to promote ourselves abroad.

After a somewhat successful Visit Indonesia Year 2008 -- at least that is what tourism officials claim -- the government has extended the program and declared 2009 another Visit Indonesia Year.

This time, however, the government has yet to come up with a slogan, or has yet to publicly announce one.

Just as well, perhaps. This year, we came up with the worst slogan one could ever imagine for our tourism campaign: "Celebrating 100 Years of National Awakening."

It is doubtful if the increase in tourist arrivals in 2008 was due to this slogan. Most visitors would likely have been perplexed by it. Many Indonesians, for that matter, had no clear idea what it was exactly we were celebrating this year (yes, we suck at history too).

The slogan is painted on the tails of flag carrier Garuda Indonesia's planes, as well as at various tourist attractions. But most airline passengers would not care so much about the national awakening celebration as about the pilot being awake and getting them to their destinations safe and sound.

"Celebrating" is a slogan even a marketing novice would refrain from using because not only is it too long, and therefore not catchy, but it is also incomprehensible.

This is even after the government saved itself from a very embarrassing situation when the Financial Times reported before the launch of VIY 2008 that the original slogan, "Celebrating 100 Years of Nation's Awakening", was grammatically incorrect.

Why couldn't we have come up with or settled for something simple, catchy and that really encompasses Indonesia? Surely this is not for lack of creativity on the part of the nation's 240 million people.

Other countries by contrast seem to be much more creative. Here are some examples:

Malaysia, Truly Asia
Amazing Thailand
Wow Philippines
Dynamic Korea
Incredible India
Vietnam, the Hidden Charm
Armenia, It is Beautiful

Some local private-run TV stations are much more creative in inventing slogans. RCTI Okay must have been so successful that the station has continued to use this slogan for many years now. SCTV Ngetop is another successful one.

The Election Channel launched by Metro TV was a statement claiming it to be the main TV network of reference when it came to the 2009 elections. That works too.

Indonesia has a dynamic and creative advertising industry that would surely be able to come up with a much better slogan than "Celebrating".

One idea is to organize a national or even international competition for members of the public to come up with proposals for a tourism campaign slogan.

We could pick the top five winners and use a different slogan each year for the next five years.

A slogan for a tourism campaign is not something that should be entrusted entirely to the government, considering it has only been 10 years since we moved from an authoritarian regime when churning out slogans was part of the ruling tool.

In those days, slogans were designed more to "educate" people. They did not have to sell as much as to indoctrinate people.

Let us help those in charge of writing up the slogan for Visit Indonesia Year 2009.

Here are some suggestions:

Indonesia High and Dry -- reflecting on the shortage of alcoholic drinks thanks to the red tape and a new 300 percent import tax.
Intolerant Indonesia -- reflecting on the increasing intolerance that some members of society are now showing to others.
Celebrating Diversity -- since we are in the mood of celebrating, we may as well celebrate our richness.

Or if VIY 2009 is a continuation of VIY 2008, and since we are too lazy to think of a new slogan, let's just settle with "Celebrating 101 years..."

Got any suggestions? Send in your entry by email to readersforum@thejakartapost.com or by SMS to +628111872772.

Happy New Year.

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