Ika Krismantari, The Jakarta Post, Jakarta
Indonesian will remain Singapore's number-one source of overseas visitors for the foreseeable future despite the sluggish growth in tourists traveling to the city state from Indonesia in recent years.
Singapore Tourism Board (STB) regional director for international operations Chooi Yee Choong said here Thursday that about 10 million foreign tourists were expected to visit Singapore this year, about two million of whom would come from Indonesia.
Indonesian would remain Singapore's largest source of visitors for at least the next few years, he said.
Since 2004, the number of Indonesian tourists visiting Singapore has been increasing by only an average of between 2 and 4 percent per year. Last year, of the total of 9.7 million tourists visiting Singapore, Indonesians accounted for the biggest portion at 20 percent, or about 1.9 million people spending an average of S$800 (US$520) per person.
Chooi said that even though Indonesia was categorized as a mature market, with most visitors coming from the countries big cities, such as Jakarta, Medan and Surabaya, there were still opportunities to attract more visitors from Indonesia's smaller cities.
STB tourism business manager Hassan Kassim said that as part of its effort to attract more Indonesians to Singapore, the STB conducted promotions in secondary cities, such as Jambi and Manado, last year.
"This year, we will hold the Great Singapore Sale Travel Fair in Pekanbaru, Riau, to provide not only comprehensive information on tourism programs for local people, but also to attract them with special discounted travel packages," Kassim said.
Aware of the importance of Indonesians to its tourism industry, the STB has arranged for Indonesians to benefit from bigger discounts during this year's Great Singapore Sale from May 25 to July 22. This comes on top of other tourist benefits as tax refunds and discount cards, and only requires the production of an Indonesian passport.
"Indonesia is still a big market for us, besides other potential markets like China," said STB area director Hoe Teck Wei.
Teck Wei told The Jakarta Post that China had become one of Singapore's top suppliers of foreign tourists for the first time ever, with about 1 million visitors traveling from China last year, second only to Indonesia.
"In the old days, Chinese people didn't travel very much. But due to the current economic boom, which has made them richer, a lot of them want to travel," Teck Wei explained.
With a lot of upcoming tourism projects, Teck Wei said that he was optimistic Singapore would be able to achieve its target of 17 million visitor arrivals and S$30 billion in tourism receipts by 2025.
Singapore will launch its first giant observation wheel, known as the Singapore Flyer and similar to the London Eye, in April next year. In addition, two casino resorts, Marina Bay Sands and Sentosa, will open in September next year and in 2010 respectively. Singapore has also recently won approval to hold a nighttime Formula 1 grand prix, with the first race to be staged in September next year.
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